Linda's Marketing Leverage Blog

Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers

Malcolm De Leo Chief Evangelist NetBase Solutions www.netbase.com Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build the marketplace for NetBase’s natural language processing engine that reads billions of conversations from millions of social media sources. Previously, he held positions at Daymon Worldwide and the Clorox Company. In this podcast, Malcolm discusses the current state of the social media listening market, as well as what companies should look out for when implementing social media programs for their business.

---

Listen to this podcast.

---

Just a Moment for Marketing: Is It OK to Be Anti-Social?

Linda advises: Pick and choose those tactics that feel right for you. Don't try to be all things to all people. Be yourself.

Unexpected and Unconventional: The Undeniable Advantages of the Unconference

Latest podcast: Linda Popky interviews Jen Berkley Jackson, Owner, The Insight Advantage, on the unconference and the advantages of this new type of gathering. Learn more.

Just a Moment for Marketing: Face the Facts on Facebook

Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?

Just a Moment for Marketing: What You Measure is What You Get

Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring?

Be careful when you choose goals and metrics. You may actually get what you are measuring. And, you may achieve your target but not reach your business goals.

Just a Moment for Marketing: You Are What You Write

So much of our communication is online, but we still communicate mainly through the written word. Your writing represents you. Don't show up to the online world with anything less than a professional appearance. Make sure your written communication is clean, direct and to the point. You are what you write.

Digital Marketing Heats Up in Latin America

In the latest episode of Marketing Thought Leadership, David Uribe of Interaktiva talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.

Listen now.

Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

Kelli Richards
CEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry
www.allaccessgroup.com

Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.

In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.

---

Listen to this podcast.

---

Integrate 2011 Interview: What ’s Hot in Mobile Marketing

[youtube=http://www.youtube.com/watch?v=EOidnZVa168] Barbara L. Ciaramitaro
Adjunct Professor -
West Virginia University - IMC Program
imc.wvu.edu/about/faculty/barbara_ciaramitaro

Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing.

Barbara is an adjunct professor in the IMC program at WVU where she teaches Mobile Marketing, as well as an assistant professor with the College of Business at Ferris State University in Big Rapids, Michigan where she teaches graduate and undergraduate courses on a variety of topics including information security, business intelligence, social media and virtual worlds, and project management. She is a frequent speaker and author on topics including social media, virtual worlds, and privacy. She edited the book and authored chapters in Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships published by IGI Global in August 2010. She is currently editing the book and authoring chapters for Mobile Technology Consumption: Opportunities and Challenges to be published by IGI Global in 2011.

---

View this podcast.

---

Generational Marketing: Vive la Difference

Jennifer Lindsay
Principal
Jennifer Lindsay Digital
jenniferlindsay.com

Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such as enhancing brand awareness, customer loyalty, and increasing leads. She is the host of the successful social media-oriented podcast on iTunes, The A-List with Jennifer Lindsay.

In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.

---

Listen to this podcast.

---

Leveraging Social Media in Global Launches

Join us for the latest video episode of MarketingThoughtLeadership where Karina Jensen, international management consultant and change facilitator, tell us about her recent research into the adoption of social media in product launch efforts around the world.

Watch now.

Leveraging Social Media in Global Launches

[youtube=http://www.youtube.com/watch?v=IKwo6dupl70&hl=en&fs=1] Karina Jensen
Global Minds Network
www.globalmindsnetwork.com

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.

---

View this podcast.

---

Using Social Media to Take Product Launches to a Whole New Level

In our latest video interview in MarketingThoughtLeadership, social media enthusiast and marketing innovator LaSandra Brill of Cisco Systems tells us how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.

Watch now.

Using Social Media to Take Product Launches to a Whole New Level

[youtube=http://www.youtube.com/watch?v=4T_g6qxutsk&hl=en&fs=1] LaSandra Brill
Senior Manager, Cisco Service Provider Web &
Social Media Marketing
www.cisco.com

In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco's history.

Read LaSandra’s blog, Marketing in a Web 2.0 World.

---

View this podcast.

---