Linda's Marketing Leverage Blog

Just a Moment for Marketing: Face the Facts on Facebook

Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?

Just a Moment for Marketing: Context Counts

Linda advises: We rely on context to help us understand situations. Make sure your marketing materials make it simple to identify you and know what you stand for. Make it easy for me to put you into context.

Just a Moment for Marketing: The Politician's Mistake

Linda explains: It's all about how what you offer adds value to your customers. Tell your customers how sticking with you will make them better tomorrow.

Just a Moment for Marketing: The Wayne Gretsky Principle

Linda advises: Get out and take your shot with marketing.

Just a Moment for Marketing: Throwing Good Money After Bad

Linda advises: It doesn't pay to keep spending money on something that is no longer working. Stop and reevaluate your marketing programs.

Just a Moment for Marketing: What You Measure is What You Get

Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring?

Be careful when you choose goals and metrics. You may actually get what you are measuring. And, you may achieve your target but not reach your business goals.

Just a Moment for Marketing: Penny Wise, Pound Foolish

Take the time to invest in a good, solid marketing program. Otherwise you make get just what you pay for.

Just a Moment for Marketing: Failing Quickly

Linda advises: Learn to fail quickly to leave more time for success.
You want to introduce new products and services, target new markets, new geographies....The key is to know what constitutes success and how to recognize the signs of impending failure. If a new strategy doesn't work, stop, reevaluate and possibly pull the plug.

How to Measure the Effectiveness of Social Media -- REALLY!

In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media.

Listen now.

Marketing Leadership: Five Steps to Move Forward

Two weeks ago, I asked where is the marketing leadership? I firmly believe that global marketing leadership can be driven by us here in Silicon Valley. Check out the SVAMA Marketing Thought Blog for five steps to move the process forward...