President and Executive Recruiter
Kathryn Ullrich Associates, Inc.
www.ullrichassociates.com
Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.
In this podcast, Kathryn talks about what she's learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.
January 18, 2012
It ’s Up to You: Taking Control of Your Own Career Success
December 21, 2011
Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry
Kelli RichardsCEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry
www.allaccessgroup.com
Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.
October 27, 2010
The Global Voice of the Customer
Lucie NewcombPresident and CEO
The NewComm Global Group, Inc.
www.NewCommGlobal.com
Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.
In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it's even more important than ever to capture the voice of the global customer.
October 13, 2010
The State of Branding in Silicon Valley: Beyond the Dark Ages
Kevin HeneyFounder and Executive Director
Silicon Valley Brand Forum
www.svbrandforum.com
Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, Quantum and Informatica.
In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.
September 22, 2010
Marketing's Importance for Today's Entrepreneur
Janis MachalaManaging Partner
Paladin Partners
www.PaladinPartners.com
Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington's Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.
In this podcast, Janis tells Linda Popky about how critical marketing is to today's entrepreneurs, as they build their businesses and work to attract investors.
September 02, 2010
August 16, 2010
Where B2B Marketing is Going in Silicon Valley
Josef ChervenkaPresident, NorCal Business Marketing Association
www.norcalbma.org
In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to business-to-business focused marketers.
August 06, 2010
June 30, 2010
June 16, 2010
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis BinghamFounder and Executive Director
Chief Customer Officer Council
www.ccocouncil.org
Curtis Bingham is the world's foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit and loyalty.
In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.
May 17, 2010
Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits
Roger J. BestAuthor
Marketing Metrics Handbook
www.marketingmetricshandbook.com
Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.
In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
To learn more, join us for the complimentary webinar, Taking the Mystery out of Metrics: Making Marketing Easy to Measure on Thursday June 3, at 11am PDT.
May 01, 2010
The New How: How Organizations Can Create Better Results Together
Nilofer MerchantCEO
Rubicon Consulting
www.rubiconconsulting.com
Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She's honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, Apple, Nokia and HP.
In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.
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March 30, 2010
Getting Publicity in a Web 2.0 Social Media World
Dan JanalFounder and President
PR Leads Plus
www.prleadsplus.com
Dan Janal has been called "a true Internet marketing pioneer," by USA Today. He is one of the most respected teachers, visionaries and entrepreneurs in the publicity community, the author of six books, and an in-demand international speaker for nearly 20 years. His company, PR Leads Plus, has helped more than 3000 small businesses and entrepreneurs get publicity in major media to boost their sales and their careers.
In this podcast, Dan tells us how to effectively get publicity through both traditional media and social media and shares tips for cutting through the clutter to get to the people who matter.
March 15, 2010
Leveraging Facebook to Brand Your Business
Roger KatzCEO
Friend2Friend
www.friend2friend.com
Roger Katz the founder and leader of Friend2Friend, is a marketer, strategist and social media expert. His career includes stints with Photobucket, Agilent, Brocade, Quantum, Bell Labs, and a number of startups. Roger is a big believer in the power of social media and the changes social media will bring to consumers and advertisers alike, hence his company's focus on Facebook, Twitter and the iPhone.
In this podcast, Roger tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we're seeing the biggest shift in media since the advent of the Internet.
February 22, 2010
Why Creating Green Value Makes Good Marketing Sense
Colette ChandlerThe Marketing Insider, Inc.
www.marketing-insider.com
Colette Chandler is the leading expert in helping companies better understand environmental and health trends and the consumers driving them. Her company conducted groundbreaking research in the Midwest that aided companies in better understanding the attitudes, behaviors and purchasing decisions of consumers as it relates to the environment, natural health and wellness.
In this podcast, Colette tells us why creating authentic green value should be an integral part of every organization's marketing strategy.
February 14, 2010
Productizing Your Personal Services Business
Ed PollPrincipal
LawBiz Management Company
www.lawbiz.com
Ed Poll advises law firms and their leaders on practice management, business development, and financial matters. Ed is unique in that he has long-term experience in both business and law, having practiced law for 25 years, served as the CEO and COO of several manufacturing businesses, and built a successful consulting practice to small and large law firms for 15 years. Ed is a nationally-renowned instructor for law firms, bar associations and universities, and he's written numerous books and audiotapes on running a profitable law practice.
In this podcast, Ed talks about why product creation is critical to the success of personal services businesses and he shares his tips for creating effective products.
February 02, 2010
Using SaaS to Enable The Next Generation in Non-Profit Fundraising
Carol SchraderCEO, givezooks!
www.givezooks.com
Carol Schrader brings over 20 years experience as an entrepreneur and marketing executive in the software industry to her role as CEO of givezooks! Among the companies she's worked for are Valisys, Sherpa, Documentum, Agile Software and Killarney Group, a consulting firm specializing in marketing and business strategy consulting to emerging companies. She's also been involved with many non-profit organizations, both as a fundraiser and board member.
In this podcast, Carol talks about how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising, as well as what it means to be a social entrepreneur.
December 16, 2009
Creating a New Business Surge
Seth KahanPerformance Development Group
www.visionaryleadership.com
Seth Kahan works with leaders to develop successful business strategies. His clients include CEOs, Executive Directors, and senior managers of the World Bank, Shell, Peace Corps, Project Management Institute, American Public Transportation Association, American Institute of Architects, and others.
In this podcast, Seth will explain how he is helping free agents succeed in a difficult market, through techniques like the new business surge.
Seth writes three blogs: Fast Co's Leading Change (SethFast.com), FreelanceFortune.com providing techniques for increasing business to free agents, and GettingChangeRight.com which highlights his upcoming book, Getting Change Right: How Leaders Transform Organizations from the Inside Out.
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November 16, 2009
Customer Experience Optimization: New Rules for Innovation
Clear Action
www.clearaction.biz
Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featuring dozens of tools and templates for involving the whole company in continual innovation of both tangibles and intangibles.
In this podcast, Lynn will explain the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.
Lynn's strategic blog is Customer Experience Optimization and her employee-oriented blog is Improve Customer Experience.
Get a discount on her ebook Innovating Superior Customer Experience here by entering the discount code L2M.
November 03, 2009
Building Effective Go-to-Market Campaigns with Leading Edge Technology
Sun Microsystems
www.sun.com
Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also had responsibility for the development of Sun's Go-to-Market programs across all product business groups. Prior to coming to Sun, she held positions at Children's Hospital and the Dana Farber Institute in Boston and Hewlett-Packard.
In this podcast, Karen talks about the steps to build and deliver effective go-to-market campaigns, including how Sun has integrated leading edge technology in its integrated marketing campaigns.
October 17, 2009
Professional Certification for Partner Managers: Taking Partnering to the Next Level
Phoenix Consulting Group
www.phoenixcg.com
Norma Watenpaugh is an acknowledged expert in partnering best practices. She specializes in partner strategies, programs, and marketing to help companies accelerate revenue, tap new sources of innovation or open new markets through effective partnerships. Norma is the Best Practices Chair for the Association of Strategic Alliance Professionals and has led the organization in developing a professional certification for alliance managers.
In this podcast, Norma tell us why it’s important to elevate the management of collaborative business relationships to an ISO standard.
September 08, 2009
Using Publishing to Build Your Personal Brand and Drive Profit
42 Rules Book Series
www.42rules.com
Laura Lowell is the executive editor of the 42 Rules(tm) book series, founded in 2007 as a result of her publishing experience with her first book, 42 Rules of Marketing. A consultant, author, speaker, and coach, Laura now helps other independent professionals share their wisdom and establish themselves as experts through books. She is the founder of Impact Marketing Group, a marketing consultancy focused on helping companies be heard in an increasingly crowded and noisy environment, and has previously held executive positions with Hewlett-Packard, Intel, and IBM.
In this interview, Laura tells us how the 42 Rules Series is changing the nature of writing, publishing, and marketing books to help independent professionals build their personal brands and drive profits.
August 21, 2009
Why Marketers Need to Know About Diversity and Inclusion
Simma Lieberman Associates
www.simmalieberman.com
Simma Lieberman helps organizations and individuals create inclusive environments in order to improve their performance and become more profitable. Her clients include Applied Materials, Diageo, ABM Industries, Renaissance Hotels, Pillsbury Bakeries and Foodservices, McDonalds, Kaiser Permanente, and Chevron.
Simma's articles and advice have been featured in publications such as: The Wall Street Journal, NY Times, Investors Business Daily, Managing Diversity Journal, Restaurant Hospitality Magazine, Bread and Butter, Black MBA and Your Cheating Spouse.com.
Simma is the author of the book, Putting Diversity to Work: How to successfully lead a diverse workforce.
In this podcast, Simma tells us how marketing professionals can use diversity and inclusion to build their businesses and those of their customers.
Simma blogs on life balance for Fast Company.
August 03, 2009
How to REALLY Measure the Effectiveness of Social Media
KD Paine & Partners
www.kdpaine.com
Katie Paine is the founder of KD Paine & Partners and publisher of the first blog and first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Named one of PR Week's 2008 Power Players for her advocacy of PR measurement, Katie has been providing data and information to help communications professionals make better business decisions for over 17 years. She is a member of the Institute for Public Relations Measurement Commission, and a regular contributor to PRNews, Communications World, PR Week, Business Marketing, and New Hampshire Magazine. Her book, Measures of Success, KDPaine’s guide to measuring your public relationships (2008), is already being used as a college textbook.
In this podcast, Katie tells us why the business of evaluating marketing is changing dramatically, and how marketers really can measure and evaluate social media.
Read Katie’s blog, The Measurement Standard.
July 02, 2009
Online Reputation Management: What You Don't Know CAN Hurt You!
Bishop Market Resources
www.bishopmarketresources.com
Celeste Bishop is President of Bishop Market Resources, a firm that helps companies, organizations and individuals build a successful web presence with their website and/or blog as the hub driving business growth. She has extensive experience in web marketing and search engine optimization, and is a frequent speaker about the creative use of websites with emerging Internet technologies. Celeste's customer base ranges from Fortune 100 companies to high-tech start-ups and non-profits. She has been featured in the Wall Street Journal, PBS Lehrer News Hour and National Public Radio programs.
In this podcast, Celeste talks about why it's so important to pay attention to your online reputation and what to do if you find yours is damaged.
Celeste can be reached at [email protected]
June 05, 2009
Lead Generation: We ’ve GOT to Be Able to Do Better Than This!
SalesLogistix
www.saleslogistix.com
Dave Taber is President of SalesLogistix, a consultancy focused on improving marketing and sales effectiveness through the use of Salesforce.com. He has over 20 years of experience in high tech marketing and has been focused on sales force automation (SFA) and CRM since 2005. He is the author of the recently released SalesForce.Com Secrets of Success: Best Practices for Growth and Profitability, a book on best practices that gives guidance for both executives and worker-bees on how to get the most possible leverage out of their SFA system.
In this podcast, Dave gives us a new perspective on why most lead generation systems don't work.
Dave can be reached at [email protected].
April 06, 2009
The Case for Measuring Marketing ROI
Lenskold group
www.lenskold.com
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Founded in 1997, the Lenskold Group provides consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. Jim's career began in the mid-1980s at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He also successfully launched and grew a technology firm before starting the Lenskold Group. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and Europe.
In this podcast, Jim talks about why it's so critical now for organizations to measure their return on marketing investment.
Jim can be reached at [email protected].
March 23, 2009
The Key to Building Brand Advocates
22Squared
www.22squared.com
Brandon Murphy, SVP and Director of Brand Planning for 22squared, has a diverse background in brand strategy. At Campbell-Ewald in Detroit, he was involved in all levels of planning, including business, brand, creative, and connection planning. He's also developed brand and communications strategies for Bissell, Pier 1 Imports, Michelin, Continental OnePass, GMAC, and Delta Faucet. His experience includes work with some of Proctor & Gamble's biggest brands, as well as planning customer branding programs for P&G's largest retail customer, Wal-Mart.
Brandon is the developer of the Friendship ModelTM, a research model that helps brands understand their relationships with customers, their advocacy levels and provides prescriptive solutions for increasing it. He's also authored thought papers on advocacy for several industries, including airlines, wireless providers, retail banks, and apparel retailers.
In this podcast, Brandon tells us why brand advocacy is so important and how marketers can help build stronger brand advocates for their own brands.
Brandon blogs at www.reasonstotalk.com
March 09, 2009
Marketing in the New Reality: How Consultants Can Be Successful in Today's Environment
Summit Consulting
www.summitconsulting.com
Million Dollar Consultant Alan Weiss Weiss is one of those rare people who can say he is a consultant, speaker, and author and really mean it. His consulting firm, Summit Consulting, has attracted clients such as Merck, HP, GE, Mercedes-Benz, State St. Corporation, Times Mirror Group, The Federal Reserve, the NY Times Corporation, and over 500 other leading organizations.
Alan's prolific publishing includes over 500 articles and 27 books including his best seller Million Dollar Consulting and his latest book, The Global Consultant. Not only are his books on the curricula at leading business schools, but they have been translated into German, Italian, Arabic, Spanish, Russian, Korean, and Chinese.
Alan has been inducted into the Professional Speaking Hall of Fame, received the National Speakers Association Council of Peers Award of Excellence, and was the first non-journalist to win the Lifetime Achievement Award of the American Press Institute. He's interviewed and quoted frequently in the media and has been called one of the most highly regarded independent consultants in America.
In this podcast, Alan tells us why this turbulent economy is a great time to be a consultant and why marketing is so important to building a successful consulting business. With experience in consulting in over 55 countries, Alan also talks about how and why consultants should be building global consulting practices.
Alan blogs at www.contrarianconsulting.com.
February 23, 2009
How the Art of Corporate Resilience Impacts Marketing
Founder and President,
Business Advancement Inc.
www.businessadvance.com
Pamela S. Harper is an internationally known business performance expert who helps companies accelerate progress toward their key objectives. Her articles on strategy, leadership, communication, and organizational transformation issues have appeared in a variety of trade association journals, and her book, Preventing Strategic Gridlock® (Cameo Publications 2003), has been used as a text in university management classes.
In this podcast, Pam talks about why corporate resilience is so important in today's economy, and how marketing can play such a pivotal role in driving resilience.
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