Malcolm De Leo
Chief Evangelist
NetBase Solutions
www.netbase.com
Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build the marketplace for NetBase’s natural language processing engine that reads billions of conversations from millions of social media sources. Previously, he held positions at Daymon Worldwide and the Clorox Company.
In this podcast, Malcolm discusses the current state of the social media listening market, as well as what companies should look out for when implementing social media programs for their business.
May 26, 2013
Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers
Malcolm De Leo
Chief Evangelist
NetBase Solutions
www.netbase.com
Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build the marketplace for NetBase’s natural language processing engine that reads billions of conversations from millions of social media sources. Previously, he held positions at Daymon Worldwide and the Clorox Company.
In this podcast, Malcolm discusses the current state of the social media listening market, as well as what companies should look out for when implementing social media programs for their business.
May 02, 2013
Get to the Point: How What We Say, How We Say It, and Where It ’s Said Impact Whether or Not a Message is Heard
CEO
Say It Better Center
www.sayitbetter.com
Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, who is the author of Moving from Me to We, Resolving Conflict Sooner, and Getting What You Want: Hand Walk Your Talk.
In this podcast, Kare discusses specific ways we can communicate more effectively with others, including the three key elements that make a listener more likely to remember a message.
March 17, 2013
Making the Connection: Successfully Standing Out in a Videocentric World
Principle and Creative Director
Eaglevision Productions
www.eaglevsn.com
Over the past 20 years, Jeff Eagle has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create compelling stories that educate, inform and inspire. He has worked with such companies as Hilton Hotels, Sony, Verisign, Agilent Technologies, Hewlett-Packard, Apple Computer, Adobe Systems and Cisco Systems.
In this podcast, Jeff discusses the new role of video in marketing organizations, talks about how marketers can be successful in today’s video-rich environment, and tells us about the sophisticated, professional, but inexpensive video templates now available.
February 18, 2013
Unexpected and Unconventional: The Undeniable Advantages of the Unconference
Owner
The Insight Advantage
www.theinsightadvantage.com
Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and one-on-one interviews. She is the organizer of Product Camp Silicon Valley, which is one of the biggest unconferences in North America.
In this podcast, Jen introduces the concept of the unconference and talks about the advantages of this new type of gathering.
February 05, 2013
Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions
Kathy KingstonBenefit Auction Strategist, Consultant & Professional Auctioneer
Kingston Auction Company
www.kingstonauction.com
Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, Kathy Kingston has raised millions of dollars for non-profit organizations across the country for over 25 years. Whether providing training and coaching to auctioneers, consulting to not-for-profit executives or their boards, or deploying one of their award-winning team of professional auctioneers, Kingston offers one-stop shopping to organizations who want record-breaking auction results.
In this podcast, Kathy talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.
Download Kathy’s free article: 10 Deadly Sins of Benefit Auctions: How to Wreck Your Charity Fundraiser.
January 18, 2012
It ’s Up to You: Taking Control of Your Own Career Success
President and Executive Recruiter
Kathryn Ullrich Associates, Inc.
www.ullrichassociates.com
Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.
In this podcast, Kathryn talks about what she's learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.
December 21, 2011
Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry
Kelli RichardsCEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry
www.allaccessgroup.com
Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.
September 12, 2011
Leveraging LinkedIn: Marketing Strategy for Business Professionals
Founder
Article Marketing Experts and GetLinkedInHelp.com
www.getlinkedinhelp.com
Eric Gruber is an article marketing expert who creates online marketplace opportunities for small business owners who want to get more website traffic, prospects and profits. His own articles are published on About.com, SiteProNews, MarketingProfs and in publications like Home Business Magazine.
In this podcast, Eric discusses how business professionals can use LinkedIn as a key part of their strategic marketing program.
August 21, 2011
Keeping It Legal: Protecting Your Brand Assets
Founder
Erik M. Pelton & Associates
www.tm4smallbiz.com
Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years as an examiner at the US Patent and Trademark Office. In more than a decade of private practice, he’s registered in excess of 1500 US trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practices before the US Court of Appeals for the Federal Circuit.
In this podcast, Erik discusses how to build a legally stronger brand, as well as provides tips to effectively protect your brand assets.
July 25, 2011
July 18, 2011
July 08, 2011
June 30, 2011
Funny Thing: Using Humor Effectively in B2B Organizations
CEO
Keeping It Human
www.keepingithuman.com
Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful human stories. She is a Founding Research Fellow and board member for the Society for New Communications Research (SNCR) and recently completed a study of over 100 companies on the use of video storytelling.
With a background in humor and improvisation, Kathy also helps teams innovate differently by inverting assumptions about what's possible, using play as creative fuel, and never losing sight of the fact that marketing is always about meeting customers' human needs. In this podcast, she explains the difference between fun and funny, and talks about how humor can help drive organizational success.
January 03, 2011
Generational Marketing: Vive la Difference
Jennifer LindsayPrincipal
Jennifer Lindsay Digital
jenniferlindsay.com
Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such as enhancing brand awareness, customer loyalty, and increasing leads. She is the host of the successful social media-oriented podcast on iTunes, The A-List with Jennifer Lindsay.
In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.
December 21, 2010
The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models
Robbie Kellman BaxterFounder
Peninsula Strategies
peninsulastrategies.com
Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth through new markets and product offerings, her clients have included boot-strapped start-ups and mid-sized venture-backed companies like BlingNation, SurveyMonkey and PayCycle, as well as publicly-traded industry leaders, such as Netflix, Yahoo! and Oracle.
In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.
October 27, 2010
The Global Voice of the Customer
Lucie NewcombPresident and CEO
The NewComm Global Group, Inc.
www.NewCommGlobal.com
Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.
In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it's even more important than ever to capture the voice of the global customer.
October 13, 2010
The State of Branding in Silicon Valley: Beyond the Dark Ages
Kevin HeneyFounder and Executive Director
Silicon Valley Brand Forum
www.svbrandforum.com
Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, Quantum and Informatica.
In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.
September 22, 2010
Marketing's Importance for Today's Entrepreneur
Janis MachalaManaging Partner
Paladin Partners
www.PaladinPartners.com
Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington's Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.
In this podcast, Janis tells Linda Popky about how critical marketing is to today's entrepreneurs, as they build their businesses and work to attract investors.
September 02, 2010
August 16, 2010
Where B2B Marketing is Going in Silicon Valley
Josef ChervenkaPresident, NorCal Business Marketing Association
www.norcalbma.org
In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to business-to-business focused marketers.
August 06, 2010
June 30, 2010
June 16, 2010
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis BinghamFounder and Executive Director
Chief Customer Officer Council
www.ccocouncil.org
Curtis Bingham is the world's foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit and loyalty.
In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.
May 17, 2010
Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits
Roger J. BestAuthor
Marketing Metrics Handbook
www.marketingmetricshandbook.com
Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.
In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
To learn more, join us for the complimentary webinar, Taking the Mystery out of Metrics: Making Marketing Easy to Measure on Thursday June 3, at 11am PDT.
May 01, 2010
The New How: How Organizations Can Create Better Results Together
Nilofer MerchantCEO
Rubicon Consulting
www.rubiconconsulting.com
Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She's honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, Apple, Nokia and HP.
In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.
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March 30, 2010
Getting Publicity in a Web 2.0 Social Media World
Dan JanalFounder and President
PR Leads Plus
www.prleadsplus.com
Dan Janal has been called "a true Internet marketing pioneer," by USA Today. He is one of the most respected teachers, visionaries and entrepreneurs in the publicity community, the author of six books, and an in-demand international speaker for nearly 20 years. His company, PR Leads Plus, has helped more than 3000 small businesses and entrepreneurs get publicity in major media to boost their sales and their careers.
In this podcast, Dan tells us how to effectively get publicity through both traditional media and social media and shares tips for cutting through the clutter to get to the people who matter.
March 15, 2010
Leveraging Facebook to Brand Your Business
Roger KatzCEO
Friend2Friend
www.friend2friend.com
Roger Katz the founder and leader of Friend2Friend, is a marketer, strategist and social media expert. His career includes stints with Photobucket, Agilent, Brocade, Quantum, Bell Labs, and a number of startups. Roger is a big believer in the power of social media and the changes social media will bring to consumers and advertisers alike, hence his company's focus on Facebook, Twitter and the iPhone.
In this podcast, Roger tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we're seeing the biggest shift in media since the advent of the Internet.
February 22, 2010
Why Creating Green Value Makes Good Marketing Sense
Colette ChandlerThe Marketing Insider, Inc.
www.marketing-insider.com
Colette Chandler is the leading expert in helping companies better understand environmental and health trends and the consumers driving them. Her company conducted groundbreaking research in the Midwest that aided companies in better understanding the attitudes, behaviors and purchasing decisions of consumers as it relates to the environment, natural health and wellness.
In this podcast, Colette tells us why creating authentic green value should be an integral part of every organization's marketing strategy.
February 14, 2010
Productizing Your Personal Services Business
Ed PollPrincipal
LawBiz Management Company
www.lawbiz.com
Ed Poll advises law firms and their leaders on practice management, business development, and financial matters. Ed is unique in that he has long-term experience in both business and law, having practiced law for 25 years, served as the CEO and COO of several manufacturing businesses, and built a successful consulting practice to small and large law firms for 15 years. Ed is a nationally-renowned instructor for law firms, bar associations and universities, and he's written numerous books and audiotapes on running a profitable law practice.
In this podcast, Ed talks about why product creation is critical to the success of personal services businesses and he shares his tips for creating effective products.
February 02, 2010
Using SaaS to Enable The Next Generation in Non-Profit Fundraising
Carol SchraderCEO, givezooks!
www.givezooks.com
Carol Schrader brings over 20 years experience as an entrepreneur and marketing executive in the software industry to her role as CEO of givezooks! Among the companies she's worked for are Valisys, Sherpa, Documentum, Agile Software and Killarney Group, a consulting firm specializing in marketing and business strategy consulting to emerging companies. She's also been involved with many non-profit organizations, both as a fundraiser and board member.
In this podcast, Carol talks about how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising, as well as what it means to be a social entrepreneur.
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