Linda's Marketing Leverage Blog

Just a Moment for Marketing: Spring Forward

Linda suggests: Open yourself to new ideas.

Top of Mind Thursday September 25, 2014:Renewal and Reinvention

Today is the first day of Rosh Hashonah, the Jewish New Year. 

The Jewish tradition is to use this as a time to celebrate not just the new year, but our new selves.

It's a time of renewal and reinvention. What can we do differently in the year ahead to make ourselves better people? How can we positively impact the lives of those around us?

At a time when we see anger, hate, and conflict in so many places, both in our own country and around the globe, what can we each do to repair the world--to make this just a little bit better place?

Whatever your religious background, I invite you to take a moment to consider how you can renew and reinvent your self in the year ahead.

And I wish you a l'shanah tovah, a happy, healthy and successful new year (5775 in our calendar).

 

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Just a Moment for Marketing: Reinvention

Linda recommends: Try something new and different every day.

Top of Mind Thursday September 18, 2014: Isolating Isis

This week, as the US prepares a military strike against ISIS in Syria, the Australian government announced they have foiled a major terrorist attack in their country. 

 

Thirteen years after the attacks of 9/11, it seems like we see just as much terrorism in the world, if not more.

Some of the players have changed names (who even heard of ISIS before this year?), but the MO is the same. While antiterrorist taskforces are making admirable progress in stopping many of these attacks, the recruits keep coming.

Military action against ISIS may be necessary but it's not sufficient. We need to understand why so many people are drawn to terrorism, then find a way to make other alternatives more attractive.

We can't isolate ISIS by just treating the symptoms. We need to focus on preventing the outbreak to start with.

 

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Just a Moment for Marketing: Weathering the Storm

Linda advises: Don't get stranded in the next set of business storms. Prepare now.

How Marketing Helps Midsized Companies Get Mighty

Robert Sher
Founding Principal
CEO to CEO Inc.
www.Ceotoceo.biz

Robert Sher is Founding Principal of CEO to CEO, a firm of former CEOs that improves the skills of mid-market chief executives who are navigating changes in their business and marketplace. A Forbes.com columnist and author of two books, he is a veteran CEO with 23 years’ experience, as well as a board member of KBFA, Inc., Managing Director of the Alliance of Chief Executives, and current President of the Association for Corporate Growth San Francisco.

In this podcast, Rob talks about the biggest mistakes he sees marketing leaders at midsize companies make. He discusses the role of marketing in reducing the risk of fumbled acquisitions, as well as how creativity and discipline can coexist effectively.

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Listen to this podcast.

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Top of Mind Thursday September 4, 2014: Big Time Fumble

This week, the Baltimore Ravens fired star player Ray Rice after a video surfaced of Rice beating his then-fiancée unconscious. 

 

Rice didn't deny the accusation; he had already been fined and suspended for the charge, as part of the NFL's new domestic violence policy. But with the appearance of this graphic video, the Ravens and the league felt the need to take more drastic action.

Domestic violence should never be excused or condoned. Period. But the presence of a video (which the NFL may have known about for sometime) should be irrelevant.  The penalty for this kind of behavior should be harsh enough to send a strong message to those who are tempted to resort to violence against a partner: Don't even think about it.

Unfortunately, this was not the first incident of its kind and it's unlikely to be the last. Now's the chance for the league and its teams to show leadership as they recover from this fumble. The world is watching.

My session on Overcoming the Fear of Business Success is available for the next two weeks, as part of the free Break Through Fear and Self Doubt Telesummit. More information.

 

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Top of Mind Thursday September 4, 2014: Changing the Script

This week, for the first time in a long time, I actually paid attention to a preflight airline safety video. 

I'm certainly not the only one who tunes out the boring demonstration of how to buckle a seatbelt and use an oxygen mask.

United Airlines has redone their safety videos to make them entertaining. All of the required information is still there, but United has taken a fresh, creative approach that make me stop and pay attention. Flight attendants present this material to travelers in tropical locales and atop double decker buses. It's humorous and interesting.

No matter how important your message, if you can't get people's attention, you will not have succeeded. Try changing the script and see what happens.

My session on Overcoming the Fear of Business Success is available for the next two weeks, as part of the free Break Through Fear and Self Doubt Telesummit. More information.

To subscribe, please click here.

Let us help your business rise to the top.

[email protected]
(650) 281-4854
www.leverage2market.com

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