Linda's Marketing Leverage Blog

Just a Moment for Marketing: A Great Product Makes All the Difference or Does It?

Linda observes: Customers invest in solutions.

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Top of Mind Thursday March 27, 2014: Playing Chicken, Kiev

 

Last week Vladimir Putin kicked off an international crisis by taking advantage of unrest in the Ukraine to annex the little-known province of Crimea. 

 

The US and other Western nations responded with sanctions against Russia, and by kicking Russia out of the G8 international organization.

 

Where is this going? Too soon to tell. It's always a bit scary when two of the biggest, most powerful world powers engage in a game of chicken. 

 

Yet in spite of this, this week a Russian rocket lifted off for the International Space Station with US astronauts onboard. In the harsh environment of space, these individuals will be forced to rely on their comrades, regardless of nationality or the current political situation.

If we could only bring this sense of shared destiny and mutual reliance for survival back to earth, perhaps crises like this one could be avoided in the future.

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Time for a New Twist on Leadership

Pierre Khawand
People-OnTheGo
www.people-onthego.com

Over the last 20 years, Pierre Khawand has led several technology ventures, completed successful mergers and acquisitions, and founded People-OnTheGo. His Accomplishing More Leadership Program helps today's leaders develop the awareness and behaviors needed to focus on results and develop people in the midst of the information overload. He is the author of Time for Leadership, the Accomplishing More With Less workbook, the Results Curve, and the New New Inbox.

In this podcast, Pierre talks about how tomorrow's leaders will need to do more than just understand how to motivate people. Getting a handle on information overload and considering stress management and wellness are important aspects of the new leadership as well.

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Just a Moment for Marketing: You Can't Have It All, At Once

Linda recommends: Focus on where you're going to see a good return.

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Top of Mind Thursday March 20, 2014: A Billion Dollars Worth of March Madness

The annual March Madness NCAA basketball tournament is here, but this year there's a twist.
 

Quicken Loans is offering $1 billion to anyone who gets the entire 63 game bracket correct. The chances of this? One in 9.2 quintillion.

The chances of Quicken Loans getting fantastic publicity from this stunt? Pretty darn good.

What they've done is take a topic that's always hot this time of year and injected an exciting new component. When a good portion of America is focused on college basketball, Quicken Loans owns the discussion, more so than anyone else advertising in conjunction with the tournament.

How's that for a solid jump shot?

 

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Just a Moment for Marketing: Why Not Everyone Should Eat Their Own Dog Food

Linda advises: Build products your customers want and need.

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Mind Over Mouth: How Sales Yoga Can Take Sales Results to a New Level

Scott Wintrip
Wintrip Consulting Group
www.wintripconsultinggroup.com

Scott Wintrip has helped thousands of companies increase revenue, improve profitability, expand market share, boost employee retention, and decrease labor intensity. He has appeared on the Staffing 100 list of the most influential leads in the world for the third consecutive year. His new book, Sales Yoga: A Transformational Practice for Opening Doors and Closing Deals, is receiving global acclaim.

In this podcast, Scott talks about how sales yoga techniques can keep sales people grounded and present, increase mindfulness, and improve the sales process for buyers and sellers.

 

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Top of Mind Thursday March 13, 2014: Strange Bedfellows

The disappearance last Saturday of Malaysian Airlines Flight 370, a 777 with 239 people onboard, is tragic.  

 

At this point, it's highly unlikely that the aircraft will be found intact or that there are any survivors of what is likely a crash.

However, it's heartwarming to see the way the international community has come together to search for the plane. Vietnam, Thailand, China, the US and other countries have all sent forces to help the Malaysians try and locate the wreckage of the plane.

Furthermore, individuals around the globe have joined the search virtually by devoting time and effort to reviewing the tens of thousands of images of the search area collected by satellites and surveillance.

Working collaboratively, there's no question the fate of the plane and the people onboard will eventually be revealed. We see this type of collaborative spirit whenever there's a major disaster--earthquake, flood, typhoon. Imagine what we could accomplish if we could maintain collaboration at this level on an ongoing basis.

 

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Just a Moment for Marketing: Why Discipline Matters

Linda advises: Make discipline matter to grow your business.

Top of Mind Thursday March 6, 2014: Enduring, Not Endearing

Last week, a misguided post from a teenager cost her father an $80K judgment award from his previous employer. 

 

The judgment had stipulated confidentiality, with the judgment becoming void if the terms were made public.

The parents shared the information with their daughter, who in turn created a Facebook post that discussed the case and referred to her parents and the school involved by name. According to the judge, that violated the terms of the agreement, and he nullified the settlement.

We've seen this happen before: Employees tweeting nasty comments about customers or employees, individuals posting inappropriate pictures that cost them their jobs. Too many people have still not learned the lesson. Presume whatever you put online may be seen by anyone and everyone, not just today or tomorrow but way into the future.

The Internet is enduring, not endearing. Don't post anything--written, visual, audio or video--that you wouldn't want to be associated with for a very long time.

 

GET A MARKETING MAKEOVER! Use The Force Workshop April 8: Leverage Marketing Gravity to Build Your Consulting Practice. Learn More.

 

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Let us help your business rise to the top.

[email protected]
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: When the Low Hanging Fruit Has Been Picked Over

Linda advises: Sow the seeds for long-term growth now.