Linda's Marketing Leverage Blog

Just a Moment for Marketing: Victimhood is Overrated

Linda advises: Don't be the perpetual victim. Be the winner instead!

The Consulting Triple Play Workshop 10/15/13: How to Acquire Clients, Value-Based Fees, How to Write a Proposal That’s Accepted Every Time

 

Back by Popular Demand!

 October 15, 2013 in Mountain View, CA

 

Closing new clients. Getting the top fees for our work. Generating proposals that are accepted every time. 

 

These are three of the top issues facing most consultants. But we're all so busy we don't have the time to consider how to make dramatic improvements in these areas.    

 

What if you could get tried and tested advice on how to improve in all three of these areas...and you could get it all in one, single day, here in the Bay Area?

 

That's the unique offer I'm making to you.

On October 15th, I will again be offering the popular one-day Consulting Triple Play workshop in Silicon Valley, focusing on three of the most popular topics from Million Dollar Consultant Alan Weiss: How to Acquire Clients, Value-Based Fees, and How to Write a Proposal That's Accepted Every Time. As an added bonus,  I'll be including my own tips on branding for consultants, too. 

This special workshop cuts to the essence of successful consulting, giving participants the foundation you'll need to drive business growth. Whether you want to jump start your practice or increase your momentum, this day will provide you with the tools you need to realize rapid ROI on your efforts.

 

This workshop is ideal for people in the consulting, coaching, speaking and related professions who want to dramatically accelerate business and find new markets. 

Here's the best part. Because I've seen such great results from people who have adopted this approach and I'm passionate about getting this out to as many consultants who are serious about growing their business as possible, I've reduced the price for this workshop to members of my community. 

With Early Bird discounts, this event is only $295 - which is literally a steal for this much value and information!

 

Deadline for this special promotion is September 1st
Register here. 

 

As an extra bonus, if you register by that date you'll also receive a free copy of three of Alan's books, related to these three topics.

 

I look forward to seeing you, or one of your colleagues, at this event. Please feel free to forward this to those who would benefit from attending. 

 

Space is extremely limited for this event, and is available on a first come, first serve basis. 

Top of Mind Thursday July 25, 2013: Bring the Piano to the Ocean

Grand pianos are not really portable instruments. They generally sit in living rooms, parlors, and concert halls, waiting for people to come to them. 

 

But last Sunday evening I had the opportunity to play a grand piano sitting on a bluff just a few feet from the ocean - with fog, saltwater, birds and marine wildlife all in attendance (as well as a hundred people or so sprawled on blankets on the ground).

 

For two weeks this summer, the Sunset Piano project brought a dozen old pianos to beaches and parks along California's San Mateo coast, inviting musicians to come and play - for themselves, for any people in the vicinity, and maybe even for a few whales.

 

Conventional wisdom says pianos and saltwater don't mix, and these were certainly not expensive high end instruments. But the music that came out was fun, spirited and powerful - because a few dedicated people said, let's throw tradition to the wind, try this, and see what happens.

 

What beliefs about what can and can't be done are you harboring in your organization? What kind of results would your team produce if you took away the traditional boundaries and let people perform when and where the spirit moves them?

 

Watch a short video of me playing part of a Chopin nocturne at sunset on the beach.To subscribe, please click here.

Let us help your business rise to the top.

[email protected]
(650) 281-4854
www.leverage2market.com

Warning! 80% of Your Revenue May Be Walking Out the Door

Jeff Weinberger
DS3 Consulting
www.dsthree.com

Known as "the disruptive marketing guy," DS3 founder Jeff Weinberger found his passion in helping organizations identify and develop critical, yet often overlooked, strategic opportunities. With a reputation for being innovative and, well, disruptive, he helps organizations maximize the value of their key relationships to create, adapt to, and capitalize on disruption in their markets, technologies and businesses.

A recognized thought-leader, speaker, writer and blogger on recurring revenue, disruptive marketing and Web 2.0/Enterprise 2.0 technology issues, Jeff’s writings can be found at www.dsthree.com/blah-blah-blog/.

In this podcast, Jeff discusses why strong customer relationships are a key competitive advantage.

---

Listen to this podcast.

---

Just a Moment for Marketing: Take the Shot

Linda advises: Don't let opportunity pass you by: take the shot.

Top of Mind Thursday July 18, 2013: The Dog Days of Summer

Much of the country is in the midst of a strong summer heatwave. 

 

Conventional wisdom says that these hot summer months are not good for business. Too many people are on vacation, the weather's too hot, no one wants to focus on business.

 

Yet I consistently find this to be one of the busiest times of the year. Why? Because for every individual who's on vacation in July, another is thinking ahead to what's coming up in the fall. For every person who's floored by the heat, someone else is working hard to heat up their business for the future. 

 

Don't presume that business goes away in the summer. Check to see how you can help keep your customers engaged and enthusiastic. If your schedule does slow down, consider this a gift. Use the time to prepare outstanding offerings for the coming months.

 

Enjoy the weather, but remember: Those who nap too long in the sun will inevitably get burned.

To subscribe, please click here.

Let us help your business rise to the top.

[email protected]
(650) 281-4854
www.leverage2market.com

Top of Mind Thursday July 11, 2013: Learning from Failure

On Monday morning, I flew out of SFO Airport, taxiing past the wreckage of last weekend's Asiana Airlines crash.

 

It's quite sobering to see the burnt-out remnant of a jumbo airliner sitting on the next runway over. But what was more impressive was the steady stream of vehicles headed out to the crash site at 7am that morning--the NTSB investigation team, FBI, local law enforcement and fire, airport officials, etc.

 

No sooner does an accident of this sort take place then a group of highly trained professionals jumps into gear to reenact what happened--not to assess blame, but to understand the underlying cause and find out how to prevent similar incidents in the future.

 

As a result of this tragedy, it's likely that changes will be made regarding everything from how pilots are introduced to new models of airplanes to how Boeing designs airline interiors so as to avoid injuries post-crash--from crew training and evacuation procedures to on-the-ground actions by emergency responders.   

 

Are you taking the time to aggressively learn from mistakes and failures? Do you focus on assessing what went wrong and how you can avoid this in the future? Do you reward or punish people who point out weaknesses?

 

Are you really learning from failure?

To subscribe, please click here.

Let us help your business rise to the top.

[email protected]
(650) 281-4854
www.leverage2market.com

Creating Provocative Content: The Key to Thought Leadership

Chad Barr
The Chad Barr Group
www.chadbarr.com

The founder of CB Software Systems and The Chad Barr Group, Chad Barr is an Internet and business strategist and mentor who successfully guides his clients to leverage the web to transform their businesses. He has published over 100 articles and is the co-author of Million Dollar Web Presence, with Dr. Alan Weiss.

In this podcast, Chad discusses why developing provocative content is critical to strengthening thought leadership. As an example, Chad works with host Linda Popky to demonstrate how to create strong, compelling content on marketing thought leadership.

---

Listen to this podcast.

---

Teleseminar: What Leaders Need to Know About The Impact Of These Recent Supreme Court Decisions On The Workplace

The advance of same-sex marriage in states across the US and in other parts of the world may mean big changes in the workplace—regardless of your sexual orientation.

To find out how the recent Supreme Court rulings on same sex marriage and Proposition 8 may impact you in and out of the workplace, on Tuesday, July 16th, I will be interviewing noted diversity and inclusion specialist Simma Lieberman on this topic.

Topics to be covered in this free one hour teleseminar include:

• Adjustments your organization needs to build a more inclusive, more productive workplace
• When and how to talk to employees about same-sex marriage, domestic partners and LGBT benefits
• How to prevent or stop homophobic remarks and behavior in the workplace
• Recognizing discomfort in the employee and manager population and how to alleviate it
• Why laws are not the end of the journey

 Register for this event.

Top of Mind Thursday July 4, 2013: A Declaration of Independence

Today we celebrate the 4th of July, Independence Day, with parades, barbecues, fireworks, and general good cheer.

 

It's a great time to appreciate the privileges we have living in a free democracy. But this is also a good time to think about other "declarations of independence" we may want to make.

 

For example, how about declaring independence from bad customer service once and for all? Or declaring that we are free to stop and create ways to drive our businesses forward, without replicating the mistakes of others before us? How about declaring the freedom to be creative and innovative, perhaps even to fail now and then, rather than to be enslaved to the "way we've always done it" mentality?  

 

We're at the midpoint of the year. As you enjoy the holiday, take time to consider what you'd like to have happen for you, individually and as an organization, over the next six months. What do you need to put in place now to be celebrating success at the end of the year?

 

Then go out and claim the independence you need to make this happen.

To subscribe, please click here.

Let us help your business rise to the top.

[email protected]
(650) 281-4854
www.leverage2market.com

Just a Moment for Marketing: If You Don't Go You Don't Have to Go Home

Linda advises: Don't go to those unnecessary places to start with.