Linda is the president of Leverage2Market Associates, a marketing strategy firm.

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    « Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights | Main | Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan »

    June 17, 2011


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    Alan Allard

    "You ARE what you post. The Web is Enduring, not Endearing."

    Brilliant statement, Linda.

    I also appreciate how you made application from Weiner's behavior and remained professional in your content and tone.

    Linda Popky

    Hi Christopher. You're absolutely right: The "Mother Test" is a good one to follow.

    For some reason, people feel much safer expressing themselves freely over the Net than they ever would in person. Yet things we say or do in person don't have the ramifications of what we do on the Web. Just ask Anthony Weiner.

    Christopher Ryan

    Your post is very timely Linda. Most of us have made the mistake of sending something or posting information that we would have refrained from doing with the benefit of hindsight. Your last point, "When in doubt leave it out", is especially important. The guiding principle is to never put anything in cyberspace that you would not want your mother to read on the front page of her local newspaper.

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