Marketing's Importance for Today's Entrepreneur

Janis Machala
Managing Partner
Paladin Partners
www.PaladinPartners.com

Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington's Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.

In this podcast, Janis tells Linda Popky about how critical marketing is to today's entrepreneurs, as they build their businesses and work to attract investors.

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Listen to this podcast.

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