Linda is the president of Leverage2Market Associates, a marketing strategy firm.

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    « The Case for Creating Market-Driven Culture | Main | The Company You Keep... »

    March 04, 2010

    The Case for Creating Market-Driven Culture

    In the latest episode of MarketingThoughtLeadership,  Chris Brown, Partner and CEO of MarketCulture Strategies,explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).

    Listen now as Chris explains why applying marketing as a discipline can help organizations deliver superior return on investment.

    Posted at 10:41 AM in Marketing Strategy |

    Tags: christopher brown, l2massociates, linda popky, Market Responsiveness Index, marketcullture, marketculture strategies, marketing, marketing thought leadership, MRI, podcast, podcasts, popky, strategy

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