Linda's Marketing Leverage Blog

Be Poised to Takeoff in '12

To thank our friends and clients for their support throughout the past year, we'd like to share our insights on what we've learned from the past year, and trends that we think may impact your business in 2012.

Please join us as our guest for the Be Poised to Takeoff in '12: Top of the Year Teleseminar on Wednesday, January 18, 2012 at 1 pm PST.

This teleseminar will cover:

• Key learnings from 2011: The best and worst of this past year and how you can leverage these in your business in the coming year
• Ten for '12: Ten important trends that will impact your business in 2012
• Performance PowerBoosts: Five powerful ideas you can use to drive your business forward this year, starting immediately.  

As a special holiday thank you to our clients and community, we are offering this teleseminar ($49 value) at no charge. Use coupon code TOPYEAR2012 for complimentary registration.

 

This teleseminar is designed for businesses, consultants, professional services firms, and anyone who wants to use marketing to break away from the pack in the coming year.  

 

Join us on Wednesday, January 18, 2012 at 1 pm PDT. Use coupon code TOPYEAR2012 to attend at no charge.

Last year's Top of the Year Teleseminar was quite popular. Because space is limited, and seats are available on a first come, first serve basis, please reserve your space in advance to ensure you are included.

Register now.

Leveraging Social Media in Global Launch Plans

Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans.

Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of the social media explosion, but how can business-to-business marketers leverage these platforms and tools effectively, particularly in a global launch plan? What types of Social Media tools help drive internal readiness when casting worldwide nets?

This session, held jointly with the Norcal BMA International Roundtable, features experts LaSandra Brill, Sr. Manager of Social Media at Cisco Systems, and Karina Jensen, Founder of Global Minds Network. They'll walk us through current trends and case studies and discuss the international aspects of current B2B trends, discuss real world case studies, and provide expert commentary on emerging best practices.

This roundtable will be held on Tuesday, August 3rd at 8:30 am at Scott's Seafood in Palo Alto. (Note the different time and date for this roundtable ONLY).

Register here.

Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media's B2B Technology Collateral Survey

Lorie Loe

Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world?

Join us on Tuesday May 25th at Scott's Seafood in Palo Alto for the next meeting of the NorCal BMA Marketing Strategy Roundtable with Lorie Loe, president of Eccolo Media.

Lorie will present findings from the Eccolo Media 2009 B2B Technology Collateral Survey, in which technology buyers were asked when and how they consumed marketing collateral, what made it influential on the sales process, and which collateral types they preferred. 

You'll learn:

• What collateral type technology buyers find most influential--and why
• When in the sales cycle they're most likely to consumer your marketing communications assets
• How influencers differ from decision makers when consuming content
• The channels (web, direct response, social media, etc.) from which they're most likely to get collateral

We meet at 8:00 am on the last Tuesday of the month at Scott's in Palo Alto.

Register now.

Need to Kick Start Your Job Search? Here's a great opportunity...

Know someone who's looking for a job in this tough economy?  Frustrated by how to stand out from the crowds when it comes to a job search? Want to find out how to turbo charge your career?

We're offering a one-day seminar in conjunction with San Francisco State's College of Extended Learning on Saturday, June 27th that will help you use proven marketing techniques to jump start your career development.

Whether you want to grow within your existing organization, land a new job opportunity, or become a consultant, your success depends on how well you package and promote yourself. This one-day course will teach you how to identify your target audience, discover their wants and needs, and understand your market position vs. your competition. You'll develop and articulate your unique value proposition, and learn how to package and promote your “solution” to meet the needs of the people who can impact your career success.

This seminar uses material from our Marketing Your Career book and new companion about to be launched workbook--both of which are included in the course fee.

Best of all, you don't have to be a marketer to take advantage of these techniques. Anyone can benefit from looking at themselves from this new perspective.

Register now.

For Ex-HPers: Practical Ways to Market Yourself in a Down Economy

If you're one of the 20,000 or so folks who count themselves among HP alumni, this one's for you.

I'll be presenting to the HP Alumni Career Support group in Cupertino next Monday, May 19th @ 9:15 am. Topic is Stand Out from the Crowd: Practical Ways to Market Yourself in a Down Economy.

If you're an ex-HPer and you'd like to attend, contact Carol Smith, carol@oakgrove.com, for more information.

Free Webinar: Effectively Marketing Your Career in Turbulent Times

Today's challenging job market means that now, more than ever, it's important for professionals to effectively promote themselves and manage their own career development. Standing out from the crowd is critical--whether you're seeking a new opportunity or trying to move up in your existing organization.

Join award-winning strategic marketing consultant Linda Popky, author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success, as she shares simple, succinct marketing tools and techniques that can help you take your career to the next level.

Register for this FREE webinar.

Next Monday--Powerful Proposals: The Key to Closing More Business

If you've ever wondered how to use a proposal to turn a prospect from a client, this presentation is for you.

I'll be talking at the Women in Consulting South Bay meeting next Monday, May 11th @ 11:30 am in Los Gatos about how to take a fresh, positive approach to creating business proposals. You'll learn about the key elements of a powerful proposal and my Top Ten Tips for preparing a proposal. We'll talk about hints and shortcuts to make the proposal process more pleasant and we'll discuss why the best path to closing more business might be doing fewer proposals not more.

Register here.

We're Honored: Silicon Valley Top 100 Women of Influence Award

The Silicon Valley/San Jose Business Journal has named Linda Popky one of Silicon Valley's "Top 100 Women of Influence" for 2009.

This year's winners, nominated by their peers, were chosen by a panel of judges that included Shellye Archambeau, CEO of MetricStream; Connie Martinez, CEO of 1stAct Silicon Valley; Ysabel Duron, Latinas Contra Cancer Founder and Executive Director; and Wendy Beecham, CEO of Forum for Women Entrepreneurs and Executives.

According to Business Journal Publisher James MacGregor, “The women listed exemplify many of the attributes that makes Silicon Valley a global leader in business, philanthropy and public policy. The experience and skills these women demonstrate have helped to innovate and shepherd the valley to success."

In addition to being the founder and president of L2M Associates, Linda is also the president of Women in Consulting, a San Francisco Bay Area-based community of over 400 consultants and small business owners working to build strong businesses. A consultant, speaker, author and educator, she is the program advisor for San Francisco State University's Integrated Marketing Program and on the advisory board for UC Santa Cruz Extension's Marketing Management Program.

Women of Influence award winners will be honored at an awards ceremony and dinner to be held at the San Jose Fairmont on March 18th. More information about the event.