Linda's Marketing Leverage Blog

Just a Moment for Marketing: Failing Quickly

Linda advises: Learn to fail quickly to leave more time for success.
You want to introduce new products and services, target new markets, new geographies....The key is to know what constitutes success and how to recognize the signs of impending failure. If a new strategy doesn't work, stop, reevaluate and possibly pull the plug.

How to Measure the Effectiveness of Social Media -- REALLY!

In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media.

Listen now.

Marketing Leadership: Five Steps to Move Forward

Two weeks ago, I asked where is the marketing leadership? I firmly believe that global marketing leadership can be driven by us here in Silicon Valley. Check out the SVAMA Marketing Thought Blog for five steps to move the process forward...