My colleague, Robbie Kellman Baxter and I have noticed that many consultants get stuck trying to market their practices--not because they don't have enough ideas for marketing, but because they have too many.
We see consultants with stacks of half-finished marketing campaigns, assorted white paper ideas, lists of potential speaking opportunites, or piles of new content. The problem is they never get these things organized, prioritized and completed in a way that helps them grow their business.
That's why Robbie and I have created Disciplined Marketing,TM a focused approach to marketing that;s designed for consultants and small business owners. The core of this approach is a sound strategy for attracting, winning and retaining great clients in your target market.
To introduce this new program, we'll be offering a one-hour teleseminar on Thursday, June 27 at 11am PDT. We'll cover:
- What is Disciplined Marketing and Why is It so Important
- The 7 Elements of a Disciplined Marketing Plan
- Case Studies of Consultants and professional service providers who are using discplined marketing practices successfully
- The Disciplined Dozen: 12 powerful ideas you can use to drive your business forward immediately.
As a special thank you to our clients and community, we are offering this teleseminar ($49 value) at no charge. Use coupon code DSCMKTG1 for complimentary registration.
Look for an e-Book from us on this topic coming soon!