Sadly, the conflict between the Palestinians and Israel has escalated dramatically.
Many Western media are reporting this in terms of body counts. In this conflict, there have been more Palestinian deaths than Israeli ones.
All of these deaths are terrible. But there are two key points missed by just looking at body counts.
First, the Israeli Iron Dome is working to deflect and destroy most of the artillery shot into Israel so that it is not hitting civilians.
Second, many of the missile launcher sites in Gaza are purposely put inside schools, mosques, hospitals, and homes. This means destroying those launchers by definition kills civilians.
It's easy to be misled by media portrayals that focus on the sensational without looking for the real story underneath. We need to use our judgment to understand what's really happening. Only then can we create the kind of dialog that will get us to what really counts: de-escalating the tension to move towards peace.
This past week Facebook revealed it had conducted a psychology experiment of sorts on roughly 600,000 users--altering their news feeds to prevent certain words or phrases from appearing.
The goal was to determine whether reading about friends' positive or negative comments impacted how users felt about their own lives.
There's been shock and outrage at this announcement: How could Facebook do those types of things without letting us know?
The answer is Facebook does this kind of thing ALL THE TIME. The company is continuously tweaking its algorithms for what content is displayed on a newsfeed--much the same way Google tweaks the content for what is displayed on a specific search.
That doesn't mean we should avoid these tools. But it does mean we need to be aware that what we see on the screen may not be the full story.
GoPro, the maker of those tiny little cameras that show up in all kinds of bizarre places, had its initial public offering yesterday.
The company sold nearly 4 million waterproof, actionproof cameras last year. GoPro cameras are used by skiiers, surfers, sky divers, and even an occasional dog or two to shoot videos from places previously considered impossible.
The IPO values the company, which is already profitable, at nearly $3 billion dollars. GoPro was started by a surfer who wanted a better way to capture what was happening on the waves.
Look what can happen when you see things from an angle no one has explored before...and you aren't afraid to dive in and ride the wave.
Christine Hansen Senior Director of Strategic Alliances Marketo www.marketo.com
Christine Hansen is the Senior Director of Strategic Alliances for Marketo, specializing in business development with commerce and other partners in the customer engagement space. She has held a variety of leadership roles in partnership development, product management and marketing with such companies as PayPal, BEA Systems, Oracle and others.
In this podcast, Christine talks about how Marketo is leveraging partners to drive growth. She discusses how Marketo’s technology, service and distribution partners extend the company’s offerings, helping to accelerate Marketo's growth into some of the world's most disruptive companies.