Linda Popky

President of L2M Associates, a strategic marketing firm that helps organizations better leverage their investments in marketing programs, processes and people.

Linda J. Popky is a senior marketing professional with over 20 years of proven performance in the technology and B2B marketing space, including extensive experience with Sun Microsystems, most recently as director of marketing within the Software Division.

Her expertise includes corporate marketing/communications and messaging, marketing team development, facilitation, sales training and support, channel/field marketing, marketing operations, industry /market development and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy and quality, and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.

Linda served as a charter member of the Conference Board Council on Customer Strategy, and and was a member of the Council on E-Business Strategy. She has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

A member of Women in Consulting (WIC) and the Society for the Advancement of Consulting (SAC), Linda serves as the liaison between WIC and SAC. She is also a member of the Alliance for Technology and Women (ATW) and has served on the planning committee for IMC Consultants Confab. Linda serves as a mentor for the Women's Technology Cluster business incubator. She is in demand as a speaker for both corporate and non-profit presentations, as well as professional associations.