On the heels of Patricia Arquette's pay equity comment during the Academy Awards, I had the opportunity to participate in Watermark's LeadOn conference in Santa Clara.
An audience of over 5000 people (mainly women) heard speakers like Hillary Rodham Clinton, Jill Abramson, Kara Swisher, and Brene Brown discuss the issue of why there are not more women in leadership positions in Silicon Valley, as well as why pay inequalities persist in technology companies as well as across the countries.
There are no easy fixes, or the problem would already be solved. However, the first step to addressing any serious condition is to expose the situation and continue to shine light and attention where needed.
It's not a question of us vs. them, winners or losers, or leaning in, out, and around. It's a matter of maintaining focus and leading onward.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, will be available March 24. Preorder now.
Chuck Wall, the founder and CEO of Marketpower Group, a business growth consultant, teaches companies how to profit by engaging the power of their customers and conducting customer insight research. Chuck is a serial entrepreneur, as well as the author of Customer CEO: How to Profit from the Power of Your Customer. An expert in understanding the unmet needs of customers, Chuck has interviewed and surveyed over 100,000 customers from coast to coast.
In this podcast, Chuck discusses why it pays for companies to think of their customers as CEOs, as well as explaining how companies can use the nine powers of the customer CEO to improve greater profitability and results.
Saturday Night Live toasted itself on Sunday with a star-studded 40th anniversary special.
It's hard to believe it's been four decades since we first met characters like Roseanne-Roseannadanna and Father Guido Sarducci or saw the first editions of Weekend Update.
Over the years, comedians came and went. Some players were much more talented than others. Some went on to have great careers; others seemed to fade away quietly. And some years, to be honest, the show was just not really funny.
SNL survived because it stayed true to its brand promise: offering a weekly dose of silly live skits and impressions that poked fun at just about everyone, especially politicians and celebrities, and never took itself too seriously. The best part of most elections is seeing how SNL will skewer the candidates each week.
How many businesses have come and gone in that time period because they either didn't find a brand promise that worked or didn't stick with one that did? Well, excuuuse me.
This week much of the news has focused on the newscasters themselves.
NBC's Brian Williams was suspended for fabricating a frequently told story about how his helicopter was hit by fire in Iraq more than a decade ago.
This was followed by the announcement Jon Stewart will soon be leaving The Daily Show, and long-time 60 Minutes reporter Bob Simon was killed in a car accident.
We like to think the media offers a somewhat fair, somewhat straightforward view of the news. Yet we fail to realize how much that message is impacted by the personality and brand of the individual who actually delivers the news to us.
Trust and credibility are critical. Bob Simon had this for decades at 60 Minutes. Jon Stewart brought a new twist to his satirical faux-news show. Millions trusted Brian Williams--until they felt betrayed by the ongoing deception and exaggeration.
It's not enough to have a good message. Make sure the messenger chosen has the trust and credibility to match.
Mike Gospe Marketing strategist & professional CAB facilitator KickStart Alliance www.kickstartall.com
Mike Gospe is a professional customer advisory board facilitator and co-founder of KickStart Alliance, a sales and marketing leadership consulting team. Over the past 12 years, Mike has personally facilitated and helped companies execute more than 100 CAB meetings in a variety of B2B industries. Prior to that, he held a variety of leadership roles at HP, Sun, and several start-ups. He is also the author of several B2B marketing books, including The Marketing High Ground and The Flipchart Guides to Customer Advisory Boards.
In this podcast, Mike discusses how some tech companies are using their CAB to identify and strengthen their competitive advantage. He answers a number of important questions executives wrestle with when they are implementing or revising their CAB program. Mike shares stories, experiences, and recommendations for avoiding common CAB mistakes, as well as how to ensure your CAB program is world-class.
An epidemic is hitting America...with more and more cases diagnosed each week.
No, it's not the flu, HIV, or even the much-hyped dreaded Ebola fever. It's the measles--that childhood disease that was practically eradicated with the introduction of vaccinations nearly 50 years ago. Nearly 100 cases have been connected to exposure at Disneyland in recent weeks.
However, because of a few discredited studies that mistakenly linked the MMR vaccination with autism, too many parents are choosing not to vaccinate their kids. This is not a private choice; it becomes a public health issue because these unvaccinated kids infect younger children and those with compromised immune systems who shouldn't be exposed to a disease that may cause them serious harm.
It's time we inject some common sense into the situation. Just like travelers are free to opt out of security screenings--but they can't board an airplane, parents who opt out of mandatory vaccinations should not be allowed to send their kids to school, to camp, and especially not to places like Disneyland.
We teach our kids that decisions have consequences. It's time for those who refuse to vaccinate their kids to learn this lesson as well.